Go-to-Market Strategy & Sales Growth Systems

I build the sales and bring you clients so founders don't have to be the sales team.

A go-to-market strategist who builds your entire revenue engine — the expertise of a VP-level sales leader, without the six-figure salary. Here’s what I do for you:

  • Go-to-market strategy — ICP targeting, messaging & sales process design
  • Lead generation & list building — AI-targeted lists, reviewed & cleaned
  • Full outreach — cold email, LinkedIn & cold calling that books meetings
  • Sales hiring, training & CRM setup — the team and tools to scale
  • Fractional sales leadership — full ownership when you need it
Book a free strategy call
See Packages and Pricing
  • Top Rated Plus on Upwork · Top 1% of talent globally

A full sales department — on demand.

From strategy down to the daily outreach that books meetings, I run the whole engine or the pieces you need most.

Go-to-Market Strategy

ICP targeting, messaging frameworks, and sales process design that turn effort into a repeatable revenue system.

Lead Gen & Cold Outreach

AI-targeted lists plus cold email, LinkedIn outreach, and cold calling — booked appointments delivered to your calendar.

Fractional VP of Sales

Need full ownership? I run the strategy, pipeline, and team, and hit the number — at a fraction of a full-time exec.

Sales Team Building

Recruiting, onboarding, KPI setting, and coaching cadences that build a team that sells without you.

Sales Ops & CRM

HubSpot, Salesforce, and Pipedrive setup and optimization — pipelines, automation, and reporting that actually work.

Revenue & Biz Dev

Channel partnerships, affiliate programs, and market-expansion systems that open new revenue streams.

Results & Experience

I’ve driven measurable revenue growth across Fortune 500 accounts, startups, and 90+ consulting engagements (Top Rated Plus on Upwork, 100% satisfaction). Here are select highlights—full case studies available in consultation.

Fortune 500 Sales Leadership (Southern Computer Warehouse)

Built and managed $5M+ government/education accounts; developed enterprise relationships and navigated complex cycles.

Insurance Sales Organization (Aflac)

Generated $2.5M in first-year premium as District Sales Manager; recruited, trained, and led a high-performing agent team.

Technology Staffing Firm

Built outbound sales program from scratch; designed prospecting, messaging, and pipeline infrastructure for U.S. developer placements.

Property Management Referral Program

Created affiliate/partner program that increased referrals 30%; built outreach and incentive systems.

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Satisfied Clients and Partners

Office Equipment

Frontier Teams IT

Baja Foundry Software

Software Company

IT Service

InZernet Technologies

Natura Market

Magazine

Blinq.io

banner that says get top rated plus sales leadership without the 250k salary.

Jennifer Hart maintains Top Rated Plus status on Upwork—placing her in the top 1% of sales and business development professionals globally—with 100% client satisfaction across 37+ engagements.

See her profile here.
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Packages

Pick your engine. Scale when you're ready.

Flat monthly pricing — no hourly meters, no surprises. Every package can be tailored to your stage and goals.

Strategy Intensive

Best first step. See exactly what’s broken and how to fix it.

$1,500 one-time

  • Full sales & funnel audit
  • 90-day action plan
  • ICP & messaging review
  • Live strategy session
Get Started

Pipeline Starter

Done-for-you outreach that fills your calendar.

$3,000 /mo

  • AI-targeted lead lists
  • Cold email campaigns
  • LinkedIn outreach
  • Booked appointments
  • Monthly reporting
start outreach

Growth Engine

The full outbound machine plus strategy & systems.

$5,000 /mo

  • Everything in Starter
  • Cold calling campaigns
  • CRM setup & automation
  • Messaging & scripts
  • Weekly optimization calls
build my engine
Most Popular

Fractional VP

I run your entire sales org. 3-month minimum.

$8,000 /mo

  • Everything in Growth Engine
  • Full sales strategy ownership
  • Hire, train & coach reps
  • Pipeline & forecast management
  • Executive reporting
talk to jennifer

Meet Our Leadership

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Joanne Williams

Founder

Fred Buster

Director OPS

Lisa Hoffman​

Director HR

Would you like my support?

Ready to scale your revenue, optimize your sales process, or build a stronger team? I’m currently available for freelance projects, contract leadership roles, and consulting engagements. Let’s discuss how I can help—drop me a message today.

Request Free Consultation

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I typically reply within 24 hours • Confidential • No obligation 

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Reach Us
Questions? Call now.

248-534-6872